HOW TO START YOUR OWN CLOTHING BRAND
You may be inspired now by how popular brands started small and rose to fame. Some even became a billion-dollar business. If you would like to become a fashion entrepreneur yourself, here are the steps in starting your own clothing brands.
1. CHOOSE THE PRODUCT THAT YOU WANT TO SELL.
You have to choose which style of product you want to be known for. Would you like to be known for street style, formal attire, wedding dresses etc. You have to really pick what you want to be known for. It’s important to let the buyers distinguish you
from other clothing brands. When they happen to mention your name immediately people would have an idea of what you are selling.
2. DESIGN YOUR WAY
We know you want to be different from other clothing brands. The only way to do it is to develop your own designs or select great pieces from other nameless brands. In this case, you really have to have an eye for detail to make sure that you are creating a truly unique
3. PRODUCT PRICE
Your business will be depending on the price you are going to sell your products for too. It is important to note that your prices for retail or wholesale should be higher than your brand’s expenses. Ideally, your profit should be around 25-50% greater than your expenses.
4. CREATE A NETWORK
From time to time, you have to source materials. You should have a go-to people if you are in need of a good fabric, accessories, prints and marketing materials. You must know people in the business too. If you are planning to make it big, you should be able to pull of bazaars, fashion shows, end-of-season sale and other events.
5. MARKET ONLINE
Whether you are planning to open a physical store or not, it is important to have an online presence. Today, it is now easy to reach buyers. You can reach them on Instagram, Facebook, Pinterest and other social media platforms. The beauty of having an online store is that not only locals can buy your products but it can also be shipped to different parts of the world. Thus, hiring an experienced social media manager is really important.